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      <image:title>Blog - Australian Open 2026: World‑Class Experience, Crowded Brand Landscape - Make it stand out</image:title>
      <image:caption>Fan experience is at the forefront of everything the AO does, there’s not a bad seat in the house.</image:caption>
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      <image:title>Blog - Australian Open 2026: World‑Class Experience, Crowded Brand Landscape - Make it stand out</image:title>
      <image:caption>Slap on some sunscreen: Mecca delivered sun safety for patrons with this simple activation.</image:caption>
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      <image:title>Blog - Australian Open 2026: World‑Class Experience, Crowded Brand Landscape - Make it stand out</image:title>
      <image:caption>Delicious: There’s certainly no shortage of food options for patrons of the Australian Open.</image:caption>
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      <image:title>Blog - Australian Open 2026: World‑Class Experience, Crowded Brand Landscape - Make it stand out</image:title>
      <image:caption>How many brands can you count here?</image:caption>
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      <image:title>Blog - Australian Open 2026: World‑Class Experience, Crowded Brand Landscape - Make it stand out</image:title>
      <image:caption>Timing is everything for Rolex and in the sport of tennis.</image:caption>
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      <image:title>Blog - Australian Open 2026: World‑Class Experience, Crowded Brand Landscape - Make it stand out</image:title>
      <image:caption>ANZ Arena is a relatively new addition to the precinct, but is unmissable right next to the main entrance.</image:caption>
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      <image:title>Blog - Australian Open 2026: World‑Class Experience, Crowded Brand Landscape - Make it stand out</image:title>
      <image:caption>Fly away with me: Emirates puts families first with their Ball Park activation zone.</image:caption>
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      <image:title>Blog - Australian Open 2026: World‑Class Experience, Crowded Brand Landscape - Make it stand out</image:title>
      <image:caption>KIA driving their brand visibility. The car manufacturer holds the dominant position on the backwalls of the courts at Melbourne Park.</image:caption>
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      <image:title>Blog - Australian Open 2026: World‑Class Experience, Crowded Brand Landscape - Make it stand out</image:title>
      <image:caption>Mastercard with a masterclass in brand positioning.</image:caption>
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      <image:title>Blog - Australian Open 2026: World‑Class Experience, Crowded Brand Landscape - Make it stand out</image:title>
      <image:caption>1573, a Chinese baijiu brand, co-exists seamlessly with wine, champagne &amp; beer partners.</image:caption>
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      <image:title>Blog - What I’ve Learnt So Far About Web Development (As Someone Who Started From Scratch) - Make it stand out</image:title>
      <image:caption>The For Foot Sake site build has been a challenging, frustrating, but rewarding experience.</image:caption>
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    <lastmod>2025-12-31</lastmod>
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      <image:title>Blog - The Two‑Day Test: Winners and Losers From a Sponsorship Perspective - Make it stand out</image:title>
      <image:caption>The MCG in all it’s glory on the first afternoon of the Boxing Day Test.</image:caption>
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      <image:caption>The iconic green, white and yellow Bet365 branding was displayed all around the boundary.</image:caption>
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      <image:title>Blog - The Two‑Day Test: Winners and Losers From a Sponsorship Perspective - Make it stand out</image:title>
      <image:caption>The Woolworths Cricket Blast was a sure-fire hit with families to create lasting memories.</image:caption>
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      <image:caption>Toyota, front-of-shirt sponsors for England and also a Cricket Australia partner, suffered a huge loss of exposure.</image:caption>
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      <image:title>Blog - The Next Chapter in AFCON Sponsorship - Make it stand out</image:title>
      <image:caption>AFCON 2025 is set to be one of the best editions of the tournament to date.</image:caption>
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      <image:title>Blog - The Next Chapter in AFCON Sponsorship - Make it stand out</image:title>
      <image:caption>The partnership between Salomon Kalou and Duelbits is an intriguing one ahead of AFCON.</image:caption>
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      <image:title>Blog - The Next Chapter in AFCON Sponsorship - Make it stand out</image:title>
      <image:caption>1XBet are long term partners with the Confederation of African Football and have a strong presence on the continent.</image:caption>
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      <image:title>Blog - Local Brands, Global Impact: Sponsorship Power at Royal Melbourne - Make it stand out</image:title>
      <image:caption>Crown Australian Open branding frames Rory McIlroy’s Royal Melbourne appearance as Australia steps into world golf spotlight.</image:caption>
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      <image:title>Blog - Local Brands, Global Impact: Sponsorship Power at Royal Melbourne - Make it stand out</image:title>
      <image:caption>Crown Resorts branding takes center stage at Royal Melbourne, showcasing Melbourne’s leading hospitality partner.</image:caption>
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      <image:title>Blog - Local Brands, Global Impact: Sponsorship Power at Royal Melbourne - Make it stand out</image:title>
      <image:caption>Liquorland branding dominates the 17th grandstand at Royal Melbourne, delivering prime visibility on-course and on TV.</image:caption>
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      <image:title>Blog - Local Brands, Global Impact: Sponsorship Power at Royal Melbourne - Make it stand out</image:title>
      <image:caption>Another punter friendly digital activation at the Australian Open from TAB.</image:caption>
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      <image:title>Blog - Local Brands, Global Impact: Sponsorship Power at Royal Melbourne - Make it stand out</image:title>
      <image:caption>Adidas activation at The 19th stood out without a wordmark, letting the iconic three stripes speak for themselves.</image:caption>
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      <image:title>Blog - Local Brands, Global Impact: Sponsorship Power at Royal Melbourne - Make it stand out</image:title>
      <image:caption>An iconic symbol of prestige: Rolex timekeeping on display at Royal Melbourne’s 7th.</image:caption>
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      <image:title>Blog - Football Ambassadors Take Centre Stage at AFCON - Make it stand out</image:title>
      <image:caption>Duelbits’ new Ambassador Salomon Kalou will be hoping Ivory Coast can go far at AFCON 2025</image:caption>
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    <lastmod>2025-11-28</lastmod>
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      <image:caption>The AFCON trophy: a symbol of footballing prestige and now a magnet for global sponsors.</image:caption>
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      <image:caption>A visual timeline of AFCON’s key sponsorship milestones, from Coca-Cola to TotalEnergies.</image:caption>
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      <image:title>Blog - Jake Paul vs Anthony Joshua: Netflix’s £140m Spectacle and the Future of Combat Sports Sponsorship - Make it stand out</image:title>
      <image:caption>Netflix’s promotional poster for Jake Paul v Anthony Joshua</image:caption>
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      <image:caption>The UFC Octagon is the launching pad for fighter marketing and brand activation in MMA.</image:caption>
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      <image:title>Blog - Five Football PR Stunts That Captured the Spotlight - Make it stand out</image:title>
      <image:caption>Sam Kerr wearing her Nike Mercurial Superfly signature boots, celebrating her legacy with the Matildas. Photo courtesy of Nike.</image:caption>
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      <image:title>Blog - Sponsoring The Race That Stops The Nation - Make it stand out</image:title>
      <image:caption>The Flemington finishing post at the 2025 Lexus Melbourne Cup, featuring prominent branding from Lexus and TAB; Two of the event’s key sponsors.</image:caption>
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      <image:title>Blog - Sponsoring The Race That Stops The Nation - Make it stand out</image:title>
      <image:caption>The TAB Clubhouse packed to the rafters as Different Gravy hits the lead in the TAB Trophy.</image:caption>
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      <image:caption>The winning bet slip: TAB’s ‘Takeover’ special.</image:caption>
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      <image:caption>McDonald’s poster near Flemington station capturing race-day humour and brand timing.</image:caption>
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      <image:title>Blog - Brighton’s Blueprint: How Paul Barber’s Values Inspire F42 Consulting - Make it stand out</image:title>
      <image:caption>Paul Barber speaking the Melbourne Victory VIB Season Launch</image:caption>
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