F42 Work
Duelbits x Salomon Kalou
2025 - 2026
Global igaming operator Duelbits has partnered with Salomon Kalou, AFCON champion and Champions League winner, as an ambassador ahead of the 2025 edition of Africa’s premier football tournament.
F42 Consulting identified the talent, negotiated the agreement and positioned the partnership so to ensure the collaboration feels authentic and relevant.
During the partnership, F42 also managed Kalou’s blog delivery for Duelbits, securing coverage in leading, high domain authority media outlets that included Goal, Sportskeeda, HITC & Pulse Sports.
For Foot Sake
2026
F42 Consulting delivered For Foot Sake end‑to‑end, combining elite technical optimisation with a clear, scalable editorial identity. We engineered a high‑performance WordPress build, structured the site’s editorial and commercial pillars, and created a newsroom framework with defined author personas and workflows.
Alongside this, F42 built a full content and affiliate marketing strategy, including roadmap planning, pillar development and revenue pathways designed for long‑term authority and growth.
The result is a fast, modern football media brand built for impact, monetisation, and sustained expansion.
Duelbits x Justin Gaethje
2026
Global iGaming operator Duelbits commissioned F42 Consulting to deliver digital PR and campaign amplification in support of their Justin Gaethje partnership, culminating in the JUSTIN2026 campaign ahead of UFC Freedom at the White House.
F42 secured branded editorial coverage across high domain authority media outlets including Yahoo, Bloody Elbow, Low Kick MMA and Hipther, brokered social media partnerships for campaign amplification, and managed press release copywriting and distribution across gambling industry press.
Across three campaigns, F42 consistently delivered double-digit ROI on investment.
