Partnerships & Talent Activation Built Differently for Modern Brands
Personal, accessible consulting that helps brands build smarter partnerships, activate talent properly and deliver campaigns with real commercial impact.
F42 Consulting helps brands build partnerships and activate talent with clarity, purpose and commercial impact. The work is grounded in senior judgement, practical thinking and a personal, accessible approach that keeps strategy close to execution.
Featured Work
Duelbits x
Salomon Kalou
F42 Consulting played a key role as global igaming operator Duelbits partnered with Salomon Kalou, AFCON champion and Champions League winner, as an ambassador ahead of the 2025 edition of Africa’s premier football tournament.
World Cup Talent-Led
Media Engagements
During the 2026 World Cup, F42 Consulting secured and facilitated exclusive media engagements with football talent tied to some of the tournament’s biggest storylines, timed to land at the exact moment public interest peaked.
Stake x
Jully Poca
F42 Consulting brokered the partnership between the world leading iGaming brand, Stake, and professional boxer Jully Poca. The collaboration secured Stake’s first presence within the Most Valuable Promotions (MVP) ecosystem.
Services
- Partnership Strategy
- Talent Activation
- Campaign Consulting
- Brand Advisory
- Content & Communications
