Making your sports partnerships work harder
Personal, accessible consulting that helps brands build smarter partnerships, activate them properly and deliver campaigns with real impact.
Strategy.
Brokerage.
Activation.
Measurement.
Considering a sports partnership? Talk to F42 before you sign it.
Featured Work
Duelbits x
Salomon Kalou
F42 Consulting played a key role as global igaming operator Duelbits partnered with Salomon Kalou, AFCON champion and Champions League winner, as an ambassador ahead of the 2025 edition of Africa’s premier football tournament.
World Cup Talent-Led
Media Engagements
During the 2026 World Cup, F42 Consulting secured and facilitated exclusive media engagements with football talent tied to some of the tournament’s biggest storylines, timed to land at the exact moment public interest peaked.
Stake x
Jully Poca
F42 Consulting brokered the partnership between the world leading iGaming brand, Stake, and professional boxer Jully Poca. The collaboration secured Stake’s first presence within the Most Valuable Promotions (MVP) ecosystem.
Services
- Partnership Strategy
- Talent Activation
- Campaign Consulting
- Brand Advisory
- Content & Communications
Talk to F42 about your next partnership
Considering a sponsorship, athlete partnership or sports activation? Send F42 the opportunity to get an independent view on where the commercial value is, and where the risks are.